Serbia and the European Union: Geopolitics and EU Values – in Tension or in Tandem?

This public opinion survey report’s research objective was to explore the key factors shaping Serbian citizens’ views of the European Union at a time when the balance between geopolitics and fundamental values is becoming increasingly contested. For the purposes of CEP, the research was conducted by the Ninamedia agency. Data were collected using the TAPI method, through a quantitative survey carried out via face-to-face interviews in respondents’ homes, based on a questionnaire developed by CEP researchers. The sample included 1,000 respondents across the Republic of Serbia, excluding Kosovo*, and data collection was conducted between 19 January and 2 February 2026. Data entry was performed using WARP IT, a professional licensed software designed for market research, offering a wide range of project setup capabilities. Post-stratification variables included gender, age, education, type of settlement, and region, while quality control was conducted on 20% of the sample to verify the validity of the responses.