This policy brief aims to uncover the motivating factors for EU membership support in Serbia by employing advanced statistical methods. Based on the results, it develops a set of recommendations for a communication strategy and initiatives aimed at boosting citizens’ support for EU membership.

The space for civil society contribution has been gradually shrinking across the Western Balkans, making it harder for civil society organisations to actively take part in the policymaking process in their home countries.

The interaction between the EU and Serbia is expected to increase in the following phases of the EU accession process. However, the research on how Serbia is pursuing its interests in Brussels is rather scarce and at the same time there is very little policy debate on that issue.

If Serbia is to approach European Union accession as a process of becoming a capable and credible member state and not simply as a project of achieving membership status, it will need to thoroughly reform its policy making system.